USER EXPERIENCE & DEVELOPMENT

Our technology, creative and UX design teams worked on a project that could associate the establishment of this connection with the participant triggering a physical movement through their own mental power when focusing on the ÖZKA logo, thus creating the Mental Power experience.

We introduced QR Art as an impressive and unconventional communication method to directly guide users to online channels. Through our effective and innovative designs, we made QR codes the primary element of the campaign, implemented using artificial intelligence tools.

We planned to create a control panel by using Whatsapp Business API service. With this way, all messages coming from drivers were going to consolidated on the platform. Also, different users from all levels of operation was able to use the platform thanks to panel's user management module.

Our goal was to address this issue using advanced AI technology. We interviewed customer focus groups and sales representatives in Vatan Computer stores to get insights and create a user experience and service design. Based on our analyses and ontological reports, we observed that customers tend to describe their needs in simplified terms that hint at technical requirements. We d...

Although Hayat Su is the largest bottled water company in the country the search results for bottled water wasn’t telling the same story. Competition was strong and crowded. To match the quality of the brand with the search result they deserve we needed a strong and sustainable SEO approach.

We aimed to provide the user a unique museum experience and historical information that our technology can offer in the most effective way, in the digital environment. Since it is a brand that carries out accommodation and hotel management activities, we made a special Atatürk Room for November 10th at Swissôtel The Bosphorus İstanbul. We prepared a mobile-oriented museum experie...

For the new season campaign of Dark, we developed an interactive digital activation at Istanbul Kanyon Mall. This activation replicated the visual effect utilized in the show's opening scene, enabling visitors to witness the 'Dark Mirror Effect' in real time on a 12-meter videowall screen, where they could see themselves.

We started with a workshop to understand “who is Koçfinans customer?” We used the “FRAMEWORK” marketing model to understand the unique value propositions of the brand and determine the category entry points. We had a limited budget for ad campaigns, and the competition was hard. The competitors were Turkey's biggest banks and many small financial institutions. We created a unique...

We created a design, development, and social media campaign for an automatic pet feeding machine integrated with Twitter. We integrated our feeding machine with Twitter and automatically filled the bowl when tweets included the hashtag #BuMamaBenden (#ThisFoodIsFromMe). The project, which started with one unit, has now reached 21 units.

We created various banners, posts, and stories with different title-text options. We also developed video commercials, bumper ads, posts, and stories. We combined titles, texts, and visual assets. We had over 60,000 unique assets for all channels.

We developed a digital strategy using our ”FRAMEWORK” marketing model. We created personas for dealers and farmers in both the Turkish and global markets. We conducted workshops to discuss our value propositions and strategize on how to reach our target personas. We developed digital assets such as posts, banners, and videos based on our strategy.

Based on the creative idea, we developed a digital campaign that allows users to replace the actor on the movie cover with their own photo.This way, users could create and download their personalized content to instantly share on social media by using the microsite. User-generated content can be shared on Twitter and Instagram using the hashtag #SenHerKadinsin.

We have designed and developed an interactive game experience which allows users to join smoothly and give a chance to win prizes each day during exhibition.

Our main aim was to create a seamless chat experience in their native languages. In mobile application, users can start their chat experience just one click away as a nurse, caregiver or patient. Nurse-N (Diginurse) provides troubleshooting recommendations by analyzing user messages.

As the first step, we designed a pre-launch campaign for the app. Our target was to reach the bakeries and inform them that we had a surprise for them. We landed all the campaign clicks on the website firincikazansin.com and tracked them by cookies. In addition to the digital campaign, we used QR stickers on products to reach bakeries offline.We analyzed Facebook Groups of bakeri...

On social media, our goal was to establish a new visual environment that would accentuate the yarn models. While sharing the content, we incorporated our brand's yarns into each model. For visually complex models, we created content that focused solely on the knitted product to enhance simplicity.

As Kroppa, together with our UX and analysis teams, we conducted detailed user research and interviews, gathering valuable insights to understand users’ expectations and needs. Based on these insights, we developed a comprehensive “super app” that brings together the 5 separate applications offered by Nutricia under one roof.

This project focused on enhancing N Kolay Mobile's user experience through a combination of remote and face-to-face usability tests, with the latter incorporating AI powered EEG technology for deeper insights into user emotions. By integrating AI-driven EEG analysis with user feedback, pain points were identified more accurately, ensuring a smoother and more intuitive digital ban...