ETS QR ART GENERATIVE AI TECHNOLOGY

ETS Tur wanted to take a different approach this year while announcing their traditional summer opportunities campaign. They wanted to incorporate artificial intelligence technologies, which have gained significant momentum, into their brand and processes in a way that would benefit the company and its customers. The combination of the right campaign and the right technology, along with the need for a new and different way to direct the target audience from offline advertising spaces to digital platforms, gave birth to the QR Art project. By bringing together Stable Diffusion and other techniques, QR Arts were created to solve these needs, resulting in the "Do You See Vacation Everywhere You Look?" campaign.