MARKETING & STRATEGY

We develop unique strategies and campaigns for our brands using our digital-oriented marketing model, which we call FRAMEWORK. We compile all the data of the brand and analyze it correctly. Our strategy deliverables ensure that all marketing activities are perfectly aligned.

We see our brand as our partner, not our customer, and ensure brand to be a part of the strategy.

FRAMEWORK MARKETING MODEL

In any business, marketing and strategy are two of the most important aspects. Without a good marketing strategy, it is very difficult to make your business succeed. And without a good marketing team, it is very difficult to execute that strategy. We will take a look at how to create a good marketing strategy and how to implement it effectively.

We use our marketing model FRAMEWORK, a unique strategic approach to post-modern branding. This model draws strength from the ability to organize the data correctly. The model is based on a set of parameters that allow us to evaluate success in the brand.

The first parameter is “Brand Experience.” This concept is associated with the perception of the brand and its interaction with consumers. The second parameter - brand touch. This concept is associated with the ways in which brands are perceived by consumers. The third parameter - brand loyalty. This concept is associated with the connection between the brand and its user, as well as the emotional relationship that develops between them.

Our success in brand strategies is based on our digital experience, marketing know-how, generalist perspective, and the ability to use data correctly.

That allows us to develop a brand strategy that is relevant in today’s world. We also throw in a healthy dose of creativity. The source of our inspiration is the company s values, which we translate into a brand experience. We create brands with an eye to the future and based on our own experiences.

The strategy we create using our marketing model FRAMEWORK enables us to rationally see and measure every step in a brand's journey and to create a strategic plan from marketing and creative perspective. Thus, all strategy-based marketing activities such as social media communication, media buying, and digital assets (websites, mobile applications, mikro-sites etc.) and all the ends which touch a brand's customers will be optimizable and perfect aligned with this strategy. This is really important because not every customer should be talked to in the same way and different channels have different target groups. The basic concept of our marketing model FRAMEWORK is that we are creating a communication plan for the brand which looks like a funnel, and all activities will be optimizable and will enable the brand to communicate with its customers in an optimal way.

WHY WE USE MARKETING MODEL?

In any business, marketing and strategy are two of the most important aspects. Without a good marketing strategy, it is very difficult to make your business succeed. And without a good marketing team, it is very difficult to execute that strategy. We will take a look at how to create a good marketing strategy and how to implement it effectively.

We differ from the conventional with our digital marketing strategy; we aim to take actions based on data, not feelings, and add value to our brands. Of course, we value subjective ideas, but we consider that all the activities we plan on the brand's journey are objective and measurable. We are convinced that digital marketing can be a key element for companies to achieve their objectives, but not by itself. To succeed with digital marketing, we must have a clear understanding of the company and its business model, so we can adapt our strategy to the existing circumstances. The key to our success is that we have a group of skilled analysts and strategists. We improve as time goes by, but we are not afraid of trying new methods and techniques in order to achieve the desired results; we work closely with our clients to be aware of their needs.

During the process, we evaluate readable outputs based on data & ideas with our brand; we share all our knowledge in our workshops to shape strategy details. Our team will help you create visually appealing and suitable content for the occasion with the help of our designers to ensure the content is relevant to the brand and the message.

We love seeing the results and values we create as a partner of our brands throughout the process and in the end.

WHAT WE DID?

  • BAYDÖNER CUSTOMER EXPERIENCE IMPROVEMENT & MARKETING STRATEGY

    BAYDÖNER CUSTOMER EXPERIENCE IMPROVEMENT & MARKETING STRATEGY

    We initiated restaurant visits to gain deeper insights into the brand and closely observe the habits of our target audience. We actively listened to consumers through online and offline channels. Utilizing the strategy we developed, we identified the key benefits and differentiating factors to emphasize. By categorizing our target audience, we identified specific entry points for...

  • KOÇFİNANS DIGITAL TRANSFORMATION

    KOÇFİNANS DIGITAL TRANSFORMATION

    We started with a workshop to understand “who is Koçfinans customer?” We used the “FRAMEWORK” marketing model to understand the unique value propositions of the brand and determine the category entry points. We had a limited budget for ad campaigns, and the competition was hard. The competitors were Turkey's biggest banks and many small financial institutions. We created a unique...

  • ÖZKA DIGITAL MARKETING & STRATEGY OPERATIONS

    ÖZKA DIGITAL MARKETING & STRATEGY OPERATIONS

    We developed a digital strategy using our ”FRAMEWORK” marketing model. We created personas for dealers and farmers in both the Turkish and global markets. We conducted workshops to discuss our value propositions and strategize on how to reach our target personas. We developed digital assets such as posts, banners, and videos based on our strategy.

  • LESAFFRE DIGITAL MARKETING & STRATEGY OPERATION

    LESAFFRE DIGITAL MARKETING & STRATEGY OPERATION

    As the first step, we designed a pre-launch campaign for the app. Our target was to reach the bakeries and inform them that we had a surprise for them. We landed all the campaign clicks on the website firincikazansin.com and tracked them by cookies. In addition to the digital campaign, we used QR stickers on products to reach bakeries offline.We analyzed Facebook Groups of bakeri...

  • NAKO AR APP & SOCIAL MEDIA SUPPORTED CAMPAIGN MANAGEMENT

    NAKO AR APP & SOCIAL MEDIA SUPPORTED CAMPAIGN MANAGEMENT

    On social media, our goal was to establish a new visual environment that would accentuate the yarn models. While sharing the content, we incorporated our brand's yarns into each model. For visually complex models, we created content that focused solely on the knitted product to enhance simplicity.

  • İSTANBUL FESTİVALİ CAMPAIGN MANAGEMENT & STRATEGY OPERATION

    İSTANBUL FESTİVALİ CAMPAIGN MANAGEMENT & STRATEGY OPERATION

    “İstanbul Festival” is one of the biggest music festivals in İstanbul and Turkey. It was a unique festival due to its extended duration of 23 days. Thanks to the size of the festival area and the diversity of the events and concerts, it was a festival that appealed to many different target audiences. The festival aimed to be a celebration for Istanbul and its people. The festival...

  • İBB ASKIDA FATURA TYPOGRAPHIC QR CODE

    İBB ASKIDA FATURA TYPOGRAPHIC QR CODE

    Our typographic QR code seamlessly combined art and philanthropy, with each carefully selected word summarizing the essence of the project. Our initiative aimed to raise awareness through both static and digital screens all over the city, from high billboards to metro and metrobus screens, all of which received great attention.