PERFORMANCE MARKETING & MEDIA BUYING

In the strategy step, we find who is our customers and which problems we solve for customers. After designing a creative campaign to communicate our brand's value propositions, it is time to reach, interact with, and convert the customer. We use social media channels, search engines, and display networks to reach your customer. We track their online behaviors and analyze their needs. We create special micro-segments, and we target them with digital ads. We also check your website, mobile app, or landing pages for conversion optimization. We report our spending with new targeting ideas and A/B test suggestions for reaching more consumers.

PAID ADVERTISING

In the age of the internet, marketing has become more important than ever before. With so many different ways to reach your target audience, it is essential to have a solid marketing strategy in place. One type of marketing that has become increasingly popular in recent years is performance marketing. This type of marketing focuses on measurable results, such as website clicks or sales conversions.

Performance marketing can be an extremely effective way to reach your target audience and achieve your business goals. However, it is important to keep in mind that this type of marketing requires ongoing effort and optimization to be successful.

HOW WE WORK?

In the strategy step, we find who is our customers and which problems we solve for customers. After designing a creative campaign to communicate our brand's value propositions, it is time to reach, interact with, and convert the customer. We use social media channels, search engines, and display networks to reach your customer. We track their online behaviors and analyze their needs. We create special micro-segments, and we target them with digital ads. We also check your website, mobile app, or landing pages for conversion optimization. We report our spending with new targeting ideas and A/B test suggestions for reaching more consumers.

We track our success with our ROI goals and benchmarks. We also provide in-depth reporting on your campaign results that you can access 24/7. You’ll know how much traffic you received, how many visitors converted and what your ROI was. We’re also a Google Partner, so we take advantage of paid search advertising to help drive your campaign success.

Our team also work on SEO (Search Engine Optimization) from technical and content perspective to increase performance during our marketing operations.

WHAT WE DID?

  • HAYAT SU PERFORMANCE MARKETING & EXPERIENCE DESIGN

    HAYAT SU PERFORMANCE MARKETING & EXPERIENCE DESIGN

    Although Hayat Su is the largest bottled water company in the country the search results for bottled water wasn’t telling the same story. Competition was strong and crowded. To match the quality of the brand with the search result they deserve we needed a strong and sustainable SEO approach.

  • KOÇFİNANS DIGITAL TRANSFORMATION

    KOÇFİNANS DIGITAL TRANSFORMATION

    We started with a workshop to understand “who is Koçfinans customer?” We used the “FRAMEWORK” marketing model to understand the unique value propositions of the brand and determine the category entry points. We had a limited budget for ad campaigns, and the competition was hard. The competitors were Turkey's biggest banks and many small financial institutions. We created a unique...

  • COLIN’S JEANSFEST GLOBAL DIGITAL CAMPAIGN

    COLIN’S JEANSFEST GLOBAL DIGITAL CAMPAIGN

    We created various banners, posts, and stories with different title-text options. We also developed video commercials, bumper ads, posts, and stories. We combined titles, texts, and visual assets. We had over 60,000 unique assets for all channels.

  • ÖZKA DIGITAL MARKETING & STRATEGY OPERATIONS

    ÖZKA DIGITAL MARKETING & STRATEGY OPERATIONS

    We developed a digital strategy using our ”FRAMEWORK” marketing model. We created personas for dealers and farmers in both the Turkish and global markets. We conducted workshops to discuss our value propositions and strategize on how to reach our target personas. We developed digital assets such as posts, banners, and videos based on our strategy.

  • LESAFFRE DIGITAL MARKETING & STRATEGY OPERATION

    LESAFFRE DIGITAL MARKETING & STRATEGY OPERATION

    As the first step, we designed a pre-launch campaign for the app. Our target was to reach the bakeries and inform them that we had a surprise for them. We landed all the campaign clicks on the website firincikazansin.com and tracked them by cookies. In addition to the digital campaign, we used QR stickers on products to reach bakeries offline.We analyzed Facebook Groups of bakeri...

  • NAKO AR APP & SOCIAL MEDIA SUPPORTED CAMPAIGN MANAGEMENT

    NAKO AR APP & SOCIAL MEDIA SUPPORTED CAMPAIGN MANAGEMENT

    On social media, our goal was to establish a new visual environment that would accentuate the yarn models. While sharing the content, we incorporated our brand's yarns into each model. For visually complex models, we created content that focused solely on the knitted product to enhance simplicity.

  • LESAFFRE CATCH’N BAKE INTERACTIVE EXPERIENCE

    LESAFFRE CATCH’N BAKE INTERACTIVE EXPERIENCE

    We have designed and developed an interactive game experience which allows users to join smoothly and give a chance to win prizes each day during exhibition.