İBB ASKIDA FATURA TYPOGRAPHIC QR CODE

OVERVIEW

We designed a unique typographic QR code for the #AskıdaFatura project launched by Istanbul Metropolitan Municipality, aiming for a highly interactive and awareness-raising project with the slogan "Scan Your QR Code, Share Your Hope, Start the Change!"

Our typographic QR code seamlessly combined art and philanthropy, with each carefully selected word summarizing the essence of the project. Our initiative aimed to raise awareness through both static and digital screens all over the city, from high billboards to metro and metrobus screens, all of which received great attention.

#AskıdaFatura - What is it?

#AskıdaFatura is a project that connects those in need with generous donors and enables others to lend a helping hand by paying their bills.

The ease of scanning the QR code that directs people to the website has made the process of providing help easier. The visibility of the project increased significantly with people encountering both static and kinetic designs of our typographic QR code at subway stations, exits and crowded squares.

AWARDS

Brandverse Awards 2024
Media Section - General Categories Local Government Communications and Election Campaigns / Gold

Brandverse Awards 2024
Media Section - General Categories Local Campaigns / Silver

MIXX 2024
Non-Profit / Public Service

CLIENT

İBB

COUNTRY

TR

PEOPLE

Hakan Körçeşme
İlke Türkeli
Berna Saka
Asena Kaya
Cihan Özekçin